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How To Make Money with Online Presence?

Nowadays, when you’re in search of something of your interest, you grab a mobile, computer, or tablet, and in most of the cases, the problem is solved. I know I solve all my problems in such a way, and I know that whenever facing obstacle people usually ask me: “Have you tried googling it?”


Can people google you?

If you’re just starting a business, shop, etc., there is a great probability that your focus will be on the more demanding information that will require more of your time. How to find a reliable person to work for me, are all of the documents in order, where will I find customers and things like that are just a tip of an iceberg… but still, we have lots of cases where companies forget to put themselves online. 


Inform users that you are coming

Location-based marketing is a form of advertising that integrates mobile advertising with location-based services. It means that people don’t have to visit your store if they want to follow your news or products. They can just compare the prices and read ratings and evaluations of your products on different mobile devices, and then if they want to, they visit your store. That is why we suggest you be present online before even starting your own business just as an introduction, just to let people know that you are coming. This is a great way of targeting the audience that you find the most suitable for your field of work. This is usually challenging work, and it involves lots of testing and exploring, but it saves you lots of unnecessary expenses. Let’s say that you are planning on opening some physical store or service, then the understandable thing to do is to base your advertising according to location, that is, you will target people who live in a certain area surrounding your store. But, if you are an online store or a service, you will need more understanding of what kind of customers you want to attract. 



This is where your website steps in

Be sure to provide customers with all the necessary information on your website, because the majority of your future customers will be in your store only thanks to the online presence. According to the research conducted by Google, 49% of customers visit your website 2-4 times before shopping, and 96% don’t buy anything during their first visit to the store. Once you’ve made your website, be sure to localize it. If people find out that they have a great store in their neighborhood, they will check it out.


Build credibility. Increase ranking in SEO

Somewhere out there, someone is waiting for you to get in touch with them. Be aware that step by step, marketers are seeing the importance of content, and they are starting to make and share it as much as they can. The market is becoming stuffed, and it will have problems in reaching the targeted audience. The important thing for you is to put quality in front of quantity. If you cultivate your content with useful, interesting information, your targeted audience will eventually return to your page.


Lots of advantages of blogging:

1. Increase  SEO

As we said, with blog posts, we give frequent content, and fresh content means better ranking in SEO. Try to separate enough time to do quality content, put things in your perspective, and point people in your direction.

2. The development of the relationship with existing and new customers

Once you start writing, people will eventually start to share their ideas, feeling, and thoughts with you. Building a community of trust is a long and not at all easy way, but just remember that once you find loyal customers, not only will they reward you, but they will be your best salespeople. 

3. Establish your business as an industry leader

Provide valuable, professional information within the spectra of your business, and no matter how small your business is, eventually you will build trust, and people will continue to return to you for advice, suggestion or just to be pointed in the right direction.

4. Connect people with your brand

Once people connect to your brand, they will start to look at the personal side of your business. Blogging gives a new perspective to your customers because they can see how the business looks like from the company’s side.

5. Create a possibility for sharing

The same as this article has, each of your blog posts should have sharing buttons. Eventually, some of your readers will decide that other people will benefit from your blog posts, and they will start to share your content.

6. Decreases marketing costs through an integrated strategy

Step by step, each of these tips will lead you to decrease your costs. If you consider about it, you just have to separate time to write. Maybe it will take you a longer time than paid advertising, but it will work.

7. Generates the right kind of leads, bringing your perfect customer

According to Ryan Robinson, the statistic about blogging for the year 2020, and this is just a part of it, looks like this:

  • 89% of B2B marketers cite content marketing as a very important strategy2)
  • 71% of B2B buyers consume blog content during their buyer journey
  • Content marketing is 62% cheaper than traditional marketing
  • Content marketing produces 3X more leads than paid search
  • 60% of people purchase a product after originally reading a blog post about it
  • More than 92% of marketers consider content  a valuable asset to invest in
  • 61% of Americans spend 3X more time-consuming blog content than emails
  • 75% of online shoppers say they use social media as a part of their buying process
  • Having a blog increases your chances of ranking higher in search of 434%
  • Driving traffic to their websites is a major marketing priority for 54% of marketers
  • Once you publish 21-54 blog posts, your traffic can increase by as much as 30%


Still considering blogging? The only thing it costs you is your time. 

And for everything else, such as webshop, galleries with images, using maps to add location, use forum for the people to share their thoughts, opinions, feeling… this is where our modules provide you the best possible service. If you don’t feel confident enough to do it yourself, feel free to contact us directly.

Start today, let time be on your side, visit, and boost your business! 


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Nikolina VargaOther posts by Nikolina Varga

Nikolina Varga

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