How to stay popular in the picture world?
Not only is it possible to build an audience without writing a word, but you can choose different ways to present it- visuals, videos, podcasts, webinars, events…
As you can notice, none of our blog posts are without an image. Probably the first thing that draws one’s attention when looking at some blog post is the image. A picture is worth a thousand words and they are an essential part of the online world and social media. Networks like Pinterest and Instagram are built only to promote pictures and they are extremely popular with it.
One of the main mistakes made by bloggers is not using enough images or not using them at all. Marketers always emphasize how important is to have images and you mustn't forget that. According to the research conducted by BuzzSumo, you should have one image to every 75-100 words for the best opportunity for sharing.
In each of your blog posts, your goal is to promote a product or a commercial. Depending on what is the main goal of your post, you should have something called a hero image. This is the main image of a product or a commercial, generally put in front and center.
Once you’ve realized that you can’t go without visuals anymore, you should know all types of them:
1.show behind “the scenes”
It is so easier to talk to someone once you see that they are normal and that they are as human as you are. That is why you need to show your current and potential customers people who are people in charge of everything that is happening. Once they put a face to the name the communication will slide easily and they will be more open to cooperation.
2.inspiring quote cards
I don’t know if you have read any of my past blog posts but I simply adore inspiring quotes and all the times I have used them, I have to conclude that others also adore them. It is incredible how a single quote can describe the whole situation.
3.strong calls to action
I dare you to find a blog post without a Call-to-action on the EasyDNNnews blog page. Impossible. Just wanted to point it out how important CTA is. You should know your goal when you put some image. What do you want to achieve? Then let people know about it and tell them what you need them to do and why not to do so by using images?
4.branded images
So you know how important is to brand your business. Don’t forget about branding your images too. People need to know your brand and every picture should be signed with your recognizable signature. It should be like a uniform- something that you wear for work, clearly stating to people who you are and what you do.
Branded images:
- Keep consistent font
- Have integrated brand colors
- Focus on your logo or product
- Fit your style
5.interesting data visualization
Search Business Analytics gives a perfect explanation of what data visualization is. Data visualization is a general term that describes an effort to help people understand the significance of data by placing it in a visual context.
Instead of just using basic charts or graphs like the ones from Word or Excel, start using rich images such as:
Why not post a tip as an image? It would be more eye-appealing then when written at the end of the post as a line. If you need to explain something to your customers to see how it works, make an image that will have each step explained with pictures.
In the follow-up of this post, you will find a useful screenshot pointing you exactly where you should look for alt text in EasyDNNsolutions. What’s an alt text? Essential information about images and you can find them in the added gallery at the pencil icon. You’ll see, and you’ll also see how important and inevitable is to use screenshots.
- thought-provoking questions
How many times have you automatically done something without even considering what you do? Stimulate your brain and the thoughts of your readers by asking them questions. Sometimes people just don’t realize they need something until someone questions their ways of functioning.
The most popular visual content these days are definitely infographics. They present an illustrated “how to” or step by step of some product or a service. As the word “infographic” says for itself, it is all the needed information given in graphics.
6.engaging videos
Until now, we’ve discussed only images but you should be aware that besides images there are videos that can also be used as visuals. People believe that in the near future, videos will completely replace content marketing.
The usage of videos helps you to:
- evoke more powerful emotions in people
- increase customer conversions
- get better click-throughs
- higher engagement of customers
- stronger consumer attention
Don’t forget about SEO. They emphasize the name of the subject or post, they incite the reader to read the post that isn’t just text at the first glance. Use 100% quality images (EXIF, ImageOptim, JPEG, Mini, Puny PNG).
The thing is that SEO can’t read images so if you want to use the most of your optimization you should use alt text. This text is connected to the image and gives the same purpose and it hides the same essentials info as the images). Alternative text is given through image name in the markup for HTML, for example. When you use our module, it is extremely simple to change the alt text of the image, just by using options offered next to the image. Once you’ve added an image to the gallery you can change the title of an image and its alt text by clicking the illustration of the pencil next to it. And yes, here you can see how useful can a screenshot be.
EasyDNNsoultions offers you our best-selling product – EasyDNNgallery for displaying images, video and audio files on DNN websites and EasyDNNrotator to use many attractive sliders and rotators.