Triggered by the things and people I see as the ones that rule the world I have to stop and ask you and myself what inspires them. Because there are a lot of people who are driven by good stuff such as environmental, social or medical problems. But in today’s world, I see a lot of people who are driven by some principles such as money. That’s why my today’s topic is principles.
The most important thing that represents you on the Internet is your website. Be informative, follow trends, secure your own reach, give answers to questions, influence and convince people as much as you can.
You will find a lot of different guides that give you advice on how to organize your content and website, but this isn’t one of them. I will, despite the statistics, assume that you already have your own website which satisfies all the requests of your business field, but it’s still not productive. The answer we will find on social networks. The amazing world of social networks can offer us the exact passage that misses us in connection with your webpage to some of the customers. It’s not an option anymore, it’s your obligation.
Are you ready for May, 25?
Say hello to the new regulation brought by the European Parliament, GDPR, which refers to the protection of personal data EU citizens. This regulation needs to be run by all companies in EU, but also through all companies that gather the data of EU citizens.
Otherwise, there will be serious consequences.
Yesterday I’ve learned that the graduation exam in Croatian secondary schools isn’t as it was when I attended it. I knew that they made some changes a few years after my generation finished but I was still surprised to learn that they’ve made so many. And I’m not that old, too. J Why am I telling you that? Because I had the opportunity to talk to a young high school student who is preparing for her graduation exam and she explained me the process and how to write essays. All of you know what it means to write school essays, using as many phrasal words as you can, connecting two or more sentences using the right linking words, punctuation marks… It’s like someone is asking you to connect the irrational and realistic at the same time. So it’s much more formal than what we are trying to do when blogging, and keeping things simple and in a casual tone.
There are so many different reasons why you should use social networks and especially why you should use them for your business. So if you haven’t started to promote yourself on social networks don’t even think about it twice. Just think about the benefits that social media have brought to you. From my perspective, it has made my communication with friends and acquaintances better and easier. And getting to know people who surround me - when they comment something I can see their opinion or passion about it… I shouldn’t even bother to mention the easier exchange of information, material, and products...
Yes, in today’s world it’s the best ways you can present your product or a service. It’s your business card that leads customers to your website and then directly to you.
Content marketing is an important and inevitable part of your business life. Now let’s transfer that thought to your personal life too. Because, if you're not a business owner, what better way to share your passion or point of view than using words? Sure, you can use pictures, but you will still need a place to express your feelings, thoughts, and expressions about it. What better way to inform people about a new product or new service than to show it to people and then share your own perspective on it? If you're just starting with blogging, it might sound impossible, but once you start, you'll see that it is not so terrifying. But you have to start at some point, right?
When I was a little girl, I came across a notebook sponsored by the Red Cross and on every second page was a famous quote. But the quote that I've used for the introduction to this text has carved into my memory.
You have to start somewhere in changing the world. Secretly, you’ve always wanted that the ones that are changing are others, but when will you realize that the only thing you can change is yourself?
Aside from all advertising through social networks and aside from blogging, the oldest form of digital social networks is undoubtedly email. There is no marketing expert who hasn't started their communication or advertising with email. To cope with email advertising you have to be an expert in communication who ideally solves problems, gathers new customers and develops a web of trust. Email is an original social media in which the communication is two-sided: between you and your customers. The rule is, if you haven't managed email marketing, don't even bother to run the social networks because you are missing the right starting point.
Since your main goal is to sell products or service it is necessary to put yourself in customer’s shoes and think about the things they would want or not. What does a customer think about and what things run through their head from the moment they realize they need your product or a service until the time when they actually make a purchase.
When talking about the psychology of sales, there are a few facts you should consider. The first one would be that people are actually confused when offered a lot of options. To be precise, offer them a concrete developed product. Yes, shrink their options.
In every business career the important part is good business behavior. Bon ton also means good tone and it is defined as a group of rules for good behavior in society and every society member should be aware of them. Bon ton teaches us how to behave, express, look, communicate, gesticulate and other things in nearly every occasion.